The Team| Fama Agency

Michelle Caba

Behind The Business

Meet The Founder

Michelle Caba, founder of Fama Agency, is a best-selling author, growth and exit strategist. Her mission is to help CEOs, founders, and visionaries with growth strategies for customer acquisition and meeting revenue goals.

Her book, “Style Your Business”, released in November 2023 on Amazon, achieved the #1 ranking in consumer behavior and entrepreneurship.

Michelle is also a mentor for Tech Runway at FAU, and 1909 a co-working space for founders and entrepreneurs.

Having successfully grown and sold several businesses, Michelle understands the challenges and opportunities business owners face, enabling her to craft tailored strategies that drive real growth.

With a Bachelor’s degree from Syracuse University, a Master’s degree in behavioral psychology from Columbia University, and 20 years of Wall Street experience, Michelle’s expertise includes market-aligned business strategies, product diversification, and data analytics for optimizing marketing and sales.

She is also the founder of Pwrhaus Golf Society.

A native New Yorker who loves to golf, Michelle resides in Boca Raton with her son, Cash, and their toy poodle, Paloma.

Meet the Team

Strategy & Leadership Development

Roslyn Rutledge

As a thought leader in the field and over 20 years experience in strategic planning and executive leadership. She effectively optimizes our clients businesses and consistently delivers excellent value.

Sales Development Representative

Valeria Acevedo-Henao

Valeria has a keen understanding of client needs, she excels in identifying potential leads and nurturing them through the sales pipeline. She leverages her strong interpersonal skills to build lasting relationships, ensuring client satisfaction. Valeria proactively reaches out to prospects, introducing Fama Agency's services, and creating opportunities for business growth. Valeria's commitment to excellence and her ability to articulate our value proposition make her a key player in driving the agency's sales success.

Are you ready to transform your business to the next level ?

We are a full-service advertising and business growth agency uniquely positioned to deliver holistic, AI-powered solutions for modern business owners. From our cutting-edge SEO Visibility Suite™ powered by AI, to brand development and fractional growth officer services, we integrate data, strategy, and innovation to drive measurable results. Our clients benefit from our deep expertise in finance, human behavior, and business strategy giving them not just marketing, but momentum. It’s this rare combination of strategic insight and a genuine desire to see businesses win that makes Fama Agency a sought-after partner for founders ready to scale smart and grow with purpose.

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